Mobilizing Young Talent for Generation Ghana & GROW

Client: Generation Ghana

Duration: April – May 2025

 

Summary

 

Parasol was engaged by Generation Ghana to lead the mobilization campaign for their GROW training program targeting unemployed youth aged 18–35, with a focus on female candidates. Within just three weeks, our team exceeded all outreach and application targets—delivering 2770 applicants (vs. a target of 900) through a multi-channel, data-tracked mobilization effort.

 

Objectives

 

Generate at least 1,000 high-quality applications

 

Ensure a minimum of 300 pre-qualified candidates

 

Prioritize 70–100% female representation in applicants

 

Our Approach

 

Outreach Channels: WhatsApp, Facebook, Instagram, LinkedIn

 

Tracking: Unique UTI links for each platform to monitor source-level application traffic

 

Community Mobilization:

 

Shared custom application assets within the Parasol WhatsApp network (500+ members)

 

Disseminated links via our email list of 3,000+ subscribers

 

Social Media Campaigns:

 

Launched organic and paid ads on Instagram

 

Used targeted posts to drive urgency and awareness

 

Last-Mile Push: Final blitz week focused on retargeting undecided applicants

 

Results

 

Total applications: 2,770 (vs. target of 900)

 

Female applicants: 1,259 (vs. target of 630)

 

Learners successfully enrolled: 15*

*Note: Enrollment was determined by the client’s final selection criteria, outside Parasol’s scope.